Towards an increasingly optimised conversion rate…
Your digital and off-line marketing strategies must be designed to complement each other in order to attract, engage, convert and retain more and more customers.
The tools developed by OUICOM* allow you to steer your entire digital policy towards an ever more optimized conversion rate, through the resonance of all your digital channels.
Search Marketing (SEO,SEA)
Community management consists of creating content for social media and interacting with users on these networks. It is therefore the set of actions that will promote, engage and animate on the social platforms of the web.
Our E-reputation solutions aim to prevent any damage to your brand image on digital media by monitoring, analyzing and measuring your online reputation in real time.
Once your reputation is engaged, a crisis management strategy is put in place to restore the positive image of your company and your products as quickly as possible.
Our Marketing Automation solutions gather a series of dedicated actions and campaigns through the implementation of scenarios adapted to the user journey. For example, an optimization of landing pages, forms or call-to-actions present on your website in order to qualify, scorer, manage and feed leads.
We set up your emailing and sms marketing campaigns from creation to routing.
Our Data Mining enable you to optimise your segmentation policies by configuring and monitoring RFO (Open Frequency Recency) and RFC (Click Frequency Recency) scorings, as well as configuring and monitoring Marketing and Behavioural pressure aggregates.
Our data analyses offer the possibility of changing your strategies by selecting and historizing the segments to be analyzed. Monitoring their evolution over time, with regular access to statistics, reporting and performance comparison, facilitate the implementation of your cross-channel marketing campaigns.
We carry out an analysis and monitoring of your KPI (Key performance indicators) by collecting concrete and quantified data in compliance with GDPR legislation and e-privacy regulations.
Our Data Analytics defines all the tools for decrypting and analyzing consumer habits to optimize your e-marketing campaigns.
Interactive and collaborative dashboards are available for real-time marketing monitoring by your teams.
The A/B Testing is a “test” experiment conducted on campaigns or pages of your website with a panel of typical users. This procedure measures the impact of a change in the version of a variable on the achievement of an objective to optimize the distribution of your content.
Our recommendations are based on rigorous impact studies.
Customer Relationship Manangement
Our digital ecosystems are thought and designed to interact optimally and intuitively with your customer relationship management strategy. The integration of your CRM tools into your digital ecosystem allows you to manage, organize and analyze your customer data, with more flexibility in order to retain your customers or to energize and convert leads to your prospects in the most efficient way.
Discover our offers
& digital team
Proof of concept in partnership
with the agency.
The right offer, at the right time
for the right customer.
Optimize your Return on
Discover our offers
Tailor-made services & digital team
Proof of concept in partnership with the agency.
The right offer, at the right time for the right customer.
Optimize your Return on Investment.